Online Visibility (SEO) is a webmaster on demand service.
No longer visible for your main keyword terms in organic search?
Have you been burnt by SEO companies that fail to deliver?
Confused by all conflicting advice and recommendations out there?
Has your site been penalized by Google Panda or Penguin?
Been putting SEO in the too hard or too expensive basket?
The SEO industry has changed radically in the last couple of years and most of the strategies and techniques that worked previously no longer work. In some cases, using them can actually be detrimental to your website listing in search engines. Google does not want anyone trying to manipulate its results and penalize any sites they believe employ “black-hat” techniques in an attempt to fool its algorithm. Most SEO companies are still focused on trying to please Google but now attempt to follow their guidelines to avoid possible penalties without having really understood what was behind the changes.
Bad SEO can be dangerous!
Our approach is very different. We recommend you stop trying to please Google and focus on pleasing your human visitors. This is actually what Google recommends anyway. Of course, we still need to be fully aware of Google’s guidelines to ensure nothing we do is in violation and could result in a penalty but when you focus on your human visitors this never becomes an issue. We do not use automated SEO, tools that often result in unnatural back-links. Everything we do is done manually and naturally harnessing the power of social media wherever possible and focuses on relevance and authority. Our SEO service takes a gradual, steady and safe approach that is suited to those that are in for the long haul and don’t want to take risks.
We provide a full range of SEO services
Socially Integrated SEO
Off-page SEO mainly revolves around finding backlink opportunities. All back-link building activity requires work in the form of producing some type of relevant quality content and increasingly this activity is linked to social accounts.
We describe our SEO service as socially integrated because we recognize the new social authority model behind page rank. Wherever possible we harness this in our backlink building strategies.
One of the major changes in the past couple of years has been the re-emergence of on-page as a major factor in SEO. In fact, we consider it more important than off-page and a prerequisite to doing any off-page SEO; otherwise, much of the effort expended in link building will be wasted.
We include an on-page SEO analysis of your website with detailed recommendations as part of our SEO Management service. If you want assistance in implementing on-page SEO, we recommend that you take advantage of our Website Management Service of which on-page SEO is a major component.
In the past SEO was a numbers game focused on building as many backlinks as possible. This resulted in many older sites having a toxic back-link profile with back-links from what are deemed bad neighborhoods.
We need to evaluate your existing back-link profile to determine if your site has been penalized or is being adversely affected by a disproportionate number of low quality or toxic back-links. If this is the case then we need to reduce the impact of this by removing or disavowing them and then building a higher number of quality back-links.
Another aspect of a back-link profile is diversification. Backlinks should come from multiple sources. The anchor text (keyword linking) should also be varied, as should be the target URL (pages on your site that are linked to).
We will employ a linking strategy that incorporates all the best practices.
Natural link building
The back-link building process needs to be gradual and consistent. It is better to build a few higher quality back-links each week than create hundreds of auto-generated spammy links in one day and do nothing for the rest of the month.
We employ a natural link-building velocity that is consistent and focused on quality over quantity.
To maximize the ROI from the creation of content, it should be promoted on external sites including social networks, social bookmarking, blogs and other Web 2.0 resources.
We can create and publish your content to a syndication network providing more exposure as well as back-links.
Local search is usually a lot less competitive and you can normally get results a lot faster. While the search volume is much less, it usually provides better quality leads from local buyers
If your customers are mainly local then we focus on a local reach taking advantage of Google Plus Local and Bing Local by claiming your business listing and focusing keywords to your locality.
Webmaster Services cover just about anything you would ask a webmaster to do.